Some Northwest Missouri State University students are getting some hands-on experience with a Kansas City organization.
The school is teaming up with Science City in Union Station.
After visiting the center today, students will produce and later pitch a marketing strategy.
Science City at Union Station in Kansas City is getting some help staying current with today's youth thanks to students at Northwest Missouri State University.
"They can help us reach messages that might resonate well with kids a little younger than them, so that's great. And it also gives them a chance to step in while they're in school, and assess real-world business," says Jerry Baber, Senior Vice-President and CFO at Union Station.
The students are part of an agency at Northwest call Knacktive, which incorporates marketing, design, and public relations.
Students in the agency have split into four groups and met with Science City today to learn about their needs.
Next, they'll analyze research, each group will create their own marketing campaign, and then pitch it at the end of the semester.
"We're working to rebrand science city, and update the website, update advertising, and give them a new look so to bring them back from what they were," says Knacktive student, Sarah Morman.
Students in Knacktive, including communication, mass communication, marketing, art, and computer science majors, will get real hands-on experience in their fields.
After having their noses in books, they're ready to put their skills to use.
"I'm very organized, and I also understand business aspects, as well as the technological aspects. I've taken classes like marketing and things like that, but I also have like a computer background. I can help build the website and do everything like that," says Darcy Epstein, another Knacktive student.
Students say having this kind of experience will give them that extra boost in today's job market.
"I think it's awesome. This is a great opportunity to have, especially while in college. This is technically a class, but I don't even think of it as a class. I think of it more as an internship," says Knacktive student, Ian Stanek.
Northwest piloted Knacktive last year.
The class last spring partnered with Lasik, and produced a campaign that went national.
The school is teaming up with Science City in Union Station.
After visiting the center today, students will produce and later pitch a marketing strategy.
Science City at Union Station in Kansas City is getting some help staying current with today's youth thanks to students at Northwest Missouri State University.
"They can help us reach messages that might resonate well with kids a little younger than them, so that's great. And it also gives them a chance to step in while they're in school, and assess real-world business," says Jerry Baber, Senior Vice-President and CFO at Union Station.
The students are part of an agency at Northwest call Knacktive, which incorporates marketing, design, and public relations.
Students in the agency have split into four groups and met with Science City today to learn about their needs.
Next, they'll analyze research, each group will create their own marketing campaign, and then pitch it at the end of the semester.
"We're working to rebrand science city, and update the website, update advertising, and give them a new look so to bring them back from what they were," says Knacktive student, Sarah Morman.
Students in Knacktive, including communication, mass communication, marketing, art, and computer science majors, will get real hands-on experience in their fields.
After having their noses in books, they're ready to put their skills to use.
"I'm very organized, and I also understand business aspects, as well as the technological aspects. I've taken classes like marketing and things like that, but I also have like a computer background. I can help build the website and do everything like that," says Darcy Epstein, another Knacktive student.
Students say having this kind of experience will give them that extra boost in today's job market.
"I think it's awesome. This is a great opportunity to have, especially while in college. This is technically a class, but I don't even think of it as a class. I think of it more as an internship," says Knacktive student, Ian Stanek.
Northwest piloted Knacktive last year.
The class last spring partnered with Lasik, and produced a campaign that went national.
